When creating Brand Eleven Eleven we spent many hours deciding what type of company we were going to be and what type of principles we were going to have. Out of those meetings, we ended up with sidenotes randomly placed on our whiteboards. These notes were reminders to us about what type of clients we wanted to have and how we wanted to work with them. We turned those notes into a list and have posted it for all to see. If you missed it under our About Us menu, here they are in no particular order!
- Partner: Looking to work with an agency instead of having the agency work for them.
- Value Driven: Professional, trustworthy, disciplined.
- Focused: Understanding of target customer, competition, product/service, and unique selling position.
- Goal Oriented: Achievement, no matter the circumstances.
- Stability: Dedicated effort and passion.
- Appearance: Understanding the significance of professional branding and design.
- Innovative: Selling to new markets, without eroding core principles.
- Trusting: In the guidance of all agency decision making.
- Leaders: A firm grasp on what success looks like and how to achieve it.
- Compelling Ideas: Capturing the customer’s attention and loyalty by filling a need.
- Social Responsibility: Improving the lives of others.
Are you Brand Eleven Eleven material or do you want to know more? We would love to hear from you or have you comment.