Do you love Lady Gaga? Here at Brand Eleven Eleven we do, and not just for her music. Love her or hate her, she’s definitely making a huge marketing splash. Lady Gaga isn’t just another pop star; she’s a brand. From strategic magazine covers, partnerships with Starbucks and Farmville to major television appearances; Gaga is a marketing monster. After the first week that her new album “Born This Way” dropped, Gaga has already sold 1.1 million copies. She has almost 11,000,000 followers on Twitter and almost 40,000,000 fans on Facebook. That is truly ground breaking.
What makes Lady Gaga so successful you ask? Aside from her team of creative minds assembled by Gaga herself, most of her success is due to the powerful presence of her online fan base or “little monsters” as they are called. She quickly became their proclaimed “Mother Monster” (a name given by fans). This added a whole new marketing weapon, because her fans do much of her promotion for her. She also live tweets with fans and is a genuine and active member of her following. When she releases a new song or video, the hype and anticipation creates an online frenzy. Her videos become viral. The music industry these days is terrified of having albums leaked before the release date. So what does Gaga do? She leaks her own music with different partnerships. She has involved herself with the progressing worlds of social media and technology in order to stay relevant with her fan base. She has even involved herself with industries beyond entertainment such as Polaroid. Gaga and her team are connected with her followers and know exactly what they want. It is no surprise that she was recently named the most influential celebrity by Forbes magazine. We believe that every business can use Lady Gaga as a marketing example of how to get recognized and get noticed. Paws up!