“Businesses that focus on content marketing will reap the rewards for years to come.”
Think how important it is for your business to show up on Google during a search. According to Online Marketing Trends:
- 91% of consumers are using a search to find information on the Web and 59% are doing daily searches.
- 91% of consumers found what they were looking for during a search.
- 86% of consumers learned something new during a search.
- 73% found the information during a search trustworthy.
- 66% felt the search was unbiased.
- 75% of consumers never scroll past the first page.
We work with companies to synchronize their Internet marketing efforts. But how do we determine where a client should focus their budget and time? We work with them to understand their company goals for the campaign period. Understanding these goals helps us to make educated decisions and achieve what the company has identified as important return on investment items.
Company goals can include non monetary items such as increasing the number of Facebook fans or the number of people who open their eNewsletter. It can also include hard goals such as increasing internet sales for a given period of time. Maybe your company’s goal is to gain market exposure and make your brand more well known in a geographical area.
These tools can be a social media campaign, blogging and newsletters, where the client is pushing news and information to their database of friends and fans. Other tools can include a more analytical approach to collect data through the use of google analytics, search engines optimization and conversion forms.
Whatever your goal we will create a plan that will give you the tools to succeed. Not sure if you are ready to step into the internet marketing realm or not sure where to start, we offer free consultations. Contact us to setup an appointment.