One: Logo Every great brand has a terrific looking logo that your target audience will remember and want to know more about. Two: Learn From the Best There are big players in your industry which you can study their tactics and branding campaigns. However, large corporations cannot provide the mid-size business service that you can. So in a lot ways, they cannot compete with you. Three: Narrow Your Target Audience Start by thinking of one person that would be perfect for your service/product. Describe that person in detail. Create your … [Read more...]
Chris Lane’s 2012 Fish Camp
We recently had the opportunity to travel to Guntersville Alabama to attend the Reeling in Future Pro's Fish Camp. For those of you who don't know who our client Chris Lane is, he is the winner of the 2012 BASSmaster Classic. Chris and his family invited Melissa and myself to come and help organize and photograph the event. Every year, Chris puts on his annual Fish Camp for kids. It's a full day of fishing with pro anglers along with contests, hands on stations, and tons of goodies. This year, lunch was provided by the world renowned Creole chef Tony … [Read more...]
Do you love Lady Gaga?
Do you love Lady Gaga? Here at Brand Eleven Eleven we do, and not just for her music. Love her or hate her, she’s definitely making a huge marketing splash. Lady Gaga isn’t just another pop star; she’s a brand. From strategic magazine covers, partnerships with Starbucks and Farmville to major television appearances; Gaga is a marketing monster. After the first week that her new album “Born This Way” dropped, Gaga has already sold 1.1 million copies. She has almost 11,000,000 followers on Twitter and almost 40,000,000 fans on Facebook. That is truly … [Read more...]
Create a Brand Experience
Events are a great way for a company to connect with its existing clients and target new ones. It is also a great way to connect with other businesses, creating mutually beneficial partnerships. Combining resources . . . connecting like minded individuals . . . creating new experiences! … [Read more...]
Redefining Your Brand
Sometimes you look around at your brand and have to redefine what it is your brand says about your company. And in some cases, you have to start with a blank canvas. That is exactly what we have done at Brand Eleven Eleven, previously Savvy Cats Branding. I originally started Savvy Cats Design with Emily Scott. As time progressed and our design business grew, I was drawn more and more to the branding and internet marketing side of the business. Emily Scott still operates Savvy Cats Design and works with us on various projects but it was time for me to … [Read more...]