It’s November 11th, which is a perfect time to show our appreciation for the many clients we have the privilege to serve. During the following months, we will feature a new client and discuss all the ways we have grown together and established their brand. This is also a terrific opportunity to remind everyone of the 11 ways we approach branding and marketing. Create The Brand Eleven Eleven team works hard to create documents and marketing materials for your business to establish your image by researching your industry and fully understanding … [Read more...]
11 Branding Tips
One: Logo Every great brand has a terrific looking logo that your target audience will remember and want to know more about. Two: Learn From the Best There are big players in your industry which you can study their tactics and branding campaigns. However, large corporations cannot provide the mid-size business service that you can. So in a lot ways, they cannot compete with you. Three: Narrow Your Target Audience Start by thinking of one person that would be perfect for your service/product. Describe that person in detail. Create your … [Read more...]
Appear as You Want to Be Not as You Are
This is one of our favorite sayings when working with clients. We always setup a project by trying to understand a clients' goals for themselves and their business. These goals help us define your brand. If your goal is to be a regional CPA firm, then you need to start by looking like you are a regional CPA firm, even if you only have a couple of employees. Believe it or not, your look can drive you to your goals. Now we are not telling you to misrepresent your abilities or services. We are simply saying you need to look the part. A professional … [Read more...]
Clients that Make Sense
We recently went through the experience of having to accept that some clients just aren't a good fit with our company. In this economy, this was a very hard realization to make. As a company we stuck by our principles as a business and made the right choice. When developing our new brand we thought long and hard about the type of clients we would like to work side-by-side with and we made a list of the 11 qualities our clients should possess. If you haven't seen the list please stop and read it. So . . . we were approached with a potential web … [Read more...]
What We Look for in Our Clients
When creating Brand Eleven Eleven we spent many hours deciding what type of company we were going to be and what type of principles we were going to have. Out of those meetings, we ended up with sidenotes randomly placed on our whiteboards. These notes were reminders to us about what type of clients we wanted to have and how we wanted to work with them. We turned those notes into a list and have posted it for all to see. If you missed it under our About Us menu, here they are in no particular order! Partner: Looking to work with an agency instead of … [Read more...]
Linked In, Is it worth your time?
I was not a huge supporter of linked in for quite a while and decided last year to give Linked In a try and found it be pretty static at first. But as the year went on they continued making improvements to the site. Some the things I found the most helpful were the following: Looking for a specific service (I was able to post a need I had for a contract worker in various groups and received valuable leads in a very short period of time). Joining like minded individuals through the use of groups. (This was great for staying on top of industry news … [Read more...]
11 Things About Brand Eleven Eleven
Create That’s the first piece of the puzzle. Brand Eleven Eleven’s team works hard to create documents and marketing materials for you and your business that establish your image. Before beginning any design project we research your industry and competitors to assist in understanding your vision and business goals. We feel that knowledge in your industry is the key to setting you apart from your competitors. Convey An important part of building a brand is conveying the right message. Establishing company brand guidelines including a company’s mission … [Read more...]
Convey Your Brand
A Brand is more than just your logo, its about everything you do as a company from the way you answer the phone to your brochure to your internet presence. We start each new project by educating ourselves on your industry and your competitors. We also work with you to determine what your business goals are and how your identity and marketing materials can work together to help you achieve those goals. At Brand Eleven Eleven we believe your company deserves the same attention no matter what size your business or budget. … [Read more...]
Building a Foundation
Every great brand starts with great design. The design includes what fonts, images and colors will convey your message best to your customers. Sometimes designs can be fun and energetic while other times the elements work together to create a serious more professional feel. The key is creating a design experience that represents your companies messaging. … [Read more...]
Invest in a Web Prescence
Whether you need a heavy duty ecommerce site or a five page informational site we work hard to provide you with a site that meets your business needs. But it's not enough to have a website, you have to drive traffic to that website. Brand Eleven Eleven uses existing social media tools, content management, search engine optimization and analytics software to maximize your internet presence. … [Read more...]