This is one of our favorite sayings when working with clients. We always setup a project by trying to understand a clients' goals for themselves and their business. These goals help us define your brand. If your goal is to be a regional CPA firm, then you need to start by looking like you are a regional CPA firm, even if you only have a couple of employees. Believe it or not, your look can drive you to your goals. Now we are not telling you to misrepresent your abilities or services. We are simply saying you need to look the part. A professional … [Read more...]
Clients that Make Sense
We recently went through the experience of having to accept that some clients just aren't a good fit with our company. In this economy, this was a very hard realization to make. As a company we stuck by our principles as a business and made the right choice. When developing our new brand we thought long and hard about the type of clients we would like to work side-by-side with and we made a list of the 11 qualities our clients should possess. If you haven't seen the list please stop and read it. So . . . we were approached with a potential web … [Read more...]
Linked In, Is it worth your time?
I was not a huge supporter of linked in for quite a while and decided last year to give Linked In a try and found it be pretty static at first. But as the year went on they continued making improvements to the site. Some the things I found the most helpful were the following: Looking for a specific service (I was able to post a need I had for a contract worker in various groups and received valuable leads in a very short period of time). Joining like minded individuals through the use of groups. (This was great for staying on top of industry news … [Read more...]
11 Things About Brand Eleven Eleven
Create That’s the first piece of the puzzle. Brand Eleven Eleven’s team works hard to create documents and marketing materials for you and your business that establish your image. Before beginning any design project we research your industry and competitors to assist in understanding your vision and business goals. We feel that knowledge in your industry is the key to setting you apart from your competitors. Convey An important part of building a brand is conveying the right message. Establishing company brand guidelines including a company’s mission … [Read more...]
Convey Your Brand
A Brand is more than just your logo, its about everything you do as a company from the way you answer the phone to your brochure to your internet presence. We start each new project by educating ourselves on your industry and your competitors. We also work with you to determine what your business goals are and how your identity and marketing materials can work together to help you achieve those goals. At Brand Eleven Eleven we believe your company deserves the same attention no matter what size your business or budget. … [Read more...]
Building a Foundation
Every great brand starts with great design. The design includes what fonts, images and colors will convey your message best to your customers. Sometimes designs can be fun and energetic while other times the elements work together to create a serious more professional feel. The key is creating a design experience that represents your companies messaging. … [Read more...]
Invest in a Web Prescence
Whether you need a heavy duty ecommerce site or a five page informational site we work hard to provide you with a site that meets your business needs. But it's not enough to have a website, you have to drive traffic to that website. Brand Eleven Eleven uses existing social media tools, content management, search engine optimization and analytics software to maximize your internet presence. … [Read more...]
Capture the Right Image
A picture was once worth a thousand words. Now its worth millions with the internet and social media. Before starting any photo campaign we assess how the images will be used and what message you are trying to convey. This ensures we capture just the right look and feel to help you connect with your customers. The right photography can make you a visual leader in your market space providing you with an edge over your competition. … [Read more...]
Create a Brand Experience
Events are a great way for a company to connect with its existing clients and target new ones. It is also a great way to connect with other businesses, creating mutually beneficial partnerships. Combining resources . . . connecting like minded individuals . . . creating new experiences! … [Read more...]
Redefining Your Brand
Sometimes you look around at your brand and have to redefine what it is your brand says about your company. And in some cases, you have to start with a blank canvas. That is exactly what we have done at Brand Eleven Eleven, previously Savvy Cats Branding. I originally started Savvy Cats Design with Emily Scott. As time progressed and our design business grew, I was drawn more and more to the branding and internet marketing side of the business. Emily Scott still operates Savvy Cats Design and works with us on various projects but it was time for me to … [Read more...]