This is one of our favorite sayings when working with clients. We always setup a project by trying to understand a clients' goals for themselves and their business. These goals help us define your brand. If your goal is to be a regional CPA firm, then you need to start by looking like you are a regional CPA firm, even if you only have a couple of employees. Believe it or not, your look can drive you to your goals. Now we are not telling you to misrepresent your abilities or services. We are simply saying you need to look the part. A professional … [Read more...]