Right now, this very minute, how current is your content? Everyone strives to have quality content. Some times your site gets out of date and yes it is a continous challenge to keep your site current with quality content.
Lately we have been working on a variety of sites and every site has different types of content. Some sites need more content and other sites just need improved organization. Everyone is different and we are continuing to educate our clients on what quality web content is. Having good readable web content will help with your search engine optimization and your credibility as a business.
Now how do you excel at having good updated quality content. The amount of content you have does not have to be a huge undertaking. For example when blogging you can have 3 average size paragraphs and get your point across to the audience. Of course you want to make it visually appealing as well with an interesting graphic of maybe an embedded video. Remember it’s ok to curate content as long as you identify the source. You want your visitors to be interested in the content you are providing and when you have good content that people will keep coming back.
This is a start to what you can do to increase you google ranking. Quality content that is update on a regular basis will help you site be seen. The next step would be to do search engine optimization of your site that will take anything that isn’t live text, or readable by google and optimize that so that it is seen.