What is the purpose of maintaining a website? If you want successful website to improve your company you have to work on it. Three main items are important when talking about web maintenance:
- Security
- Functionality
- SEO (Search Engine Optimization)
Security against spammers and hackers is crucial to protecting your website and also any information that is coming through your website. With no maintenance of your site, it will become out date from software updates over time. Newer versions will include the lastest security update, meanwhile, an older version may have security threats that spammers look for. A car thief isn’t going to steal a brand new car–they are going to look for an outdated car that has less security.
As we are maintaining our website we need to also keep in check the functionality of the website to make sure it stays intact. Your focus of the site is the website’s goal. If your website is focused on selling products through a e-commerce solution, you need to stay focused on making sure your shopping cart is as simple as you can make it. It’s also important to think like your customers and not what you want. These are two completely different sides of the fence to keep in mind.
One major key to website maintenance is SEO, which will keep customers coming back to your website. As you keep updating content on your site, this not only keeps people interested to drive traffic, but it will also help keep your rankings on Google high. As you post and update content to your site you’re feeding Google more and more new information. The key to having good Google rankings are to have new content, good keywords, and have healthy traffic from link building.
Maintaining all three areas are important to having a successful and functional website.