74% of Target Audiences Search Online Before Making a Purchase
How can doing four Facebook posts, five Tweets, and a blog help your business? Take a look at these statistics:
- 74% of target audience will search online before making purchase to committing to service
- 81% of customers trust blogs for advice
- 61% of customers made purchase based on blog recommendation
- 77% of Internet users read blogs
- 23% of total Internet usage is devoted to social media and bogs
- 57% of businesses acquire at least one customer per blog
If that does not convince you, then read over these benefits for posting and blogging:
- Initiates two-way communication with your prospective and current target audience.
- Creates opportunities.
- Strengthens Brand Image.
- Easier access to your target audience.
- Shows that you are an expert in the industry.
- Measurable benchmarks to view target audience activity.
- Half of online customers expect businesses to provide a service on Facebook.
- Keywords in blogs drive traffic to your website.
Here are some a few tips:
- Keep blogs around 250 words.
- Best days and times for Twitter are weekdays between 1:00-3:00 pm and 5:00 pm.
- Best days and times for Facebook are weekdays at 11:00 am, 1:00 pm, and 3:00 pm.
- If you can, do 1-4 Tweets per hour.
- Facebook should be about 5 posts per day.
- Best posts are questions between 100-119 characters or non-questions between 120-139 characters.
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