The new LinkedIn Business Page is now easier to track analytics which will identify updates that have the most productive engagements, filter engagement trends by type and time period, more detailed demographic data about your followers, and a way to track your follower base compared to similar brands.
This raises awareness for your brand, promotes career opportunities, and educates your target audience on your products and services. Also, you can engage with customers that are already on LinkedIn, build your community, and generate referrals and business leads while sharing valuable content that has the potential to go viral.
Perhaps the most important benefit of the New LinkedIn Business Page is to develop your following. This is done in several ways.
- Leveraging your employees so that your own workforce becomes your biggest advocate.
- Investing in requiring the most productive followers so that you attract only your target audience in your specific industry.
- Adding links will make it easier with a simple click button to follow your company page and other communications such as your emails, newsletters, and blogs.
What we love about this is that building relationships with your target audience has become more important than the one-off interactions which produce very little return. Now your status updates, content, and follower information will build your customer relations up to 50% more according to LinkedIn.
At Brand Eleven Eleven we want you to have access to the latest technology and newest developments in social media.
Melissa Link
Founder of Brand Eleven Eleven
www.brand1111.com