Reaching Target Audience Online
Now more than ever your target audience is conducting service/product searches on the web to gain information. In fact, 85% of consumers are searching for local businesses online. However, 25% of businesses do not show up in search results.
Adults spend at least an hour a day on the Internet. What are they doing?
- 22%: Social Networking
- 21%: Searching
- 20%: Reading Content
- 19%: Emailing
- 13%: Viewing Entertainment
- 5%: Shopping
Think how important it is for your business to show up on Google during a search.
- 91% of consumers are using a search to find information on the Web and 59% are doing daily searches.
- 91% of consumers found what they were looking for during a search.
- 86% of consumers learned something new during a search.
- 73% found the information during a search trustworthy.
- 66% felt the search was unbiased.
- 75% of consumers never scroll past the first page.
Social Media has grown 72% in the last seven years. It’s important to know the age group in your target audience and who is using Facebook.
- 24%: Ages 18-24
- 23%: Ages 25-34
- 17%: Ages 35-44
- 14%: Ages 55+
- 13%: Ages 45-54
- 9%: Ages 13-17
The information you provide actually gives consumers the power to make choices. If your content, posts, blogs, and website are all geared toward benefiting your target audience, then consumers will choose you.