It’s November 11th, which is a perfect time to show our appreciation for the many clients we have the privilege to serve. During the following months, we will feature a new client and discuss all the ways we have grown together and established their brand. This is also a terrific opportunity to remind everyone of the 11 ways we approach branding and marketing. Create The Brand Eleven Eleven team works hard to create documents and marketing materials for your business to establish your image by researching your industry and fully understanding … [Read more...]
Business Checklist
Are you a new business? Existing business? With all of the items needed to start and run a company, it can become overwhelming and things could be missed. Sometimes, there are critical items that every business should have. No worries. Here’s your Business Checklist! Paper Marketing Updated Business Cards Brochures Rack Cards Post Cards Magazine Article/Advertisement Printed Book (We offer ghost writing and publishing services!) Posters Flyers Direct Mailers Internet Marketing Professional Logo (This should fit on a … [Read more...]
Reaching Your Target Audience
Reaching Target Audience Online Now more than ever your target audience is conducting service/product searches on the web to gain information. In fact, 85% of consumers are searching for local businesses online. However, 25% of businesses do not show up in search results. Adults spend at least an hour a day on the Internet. What are they doing? 22%: Social Networking 21%: Searching 20%: Reading Content 19%: Emailing 13%: Viewing Entertainment 5%: Shopping Think how important it is for your business to show up on Google during a … [Read more...]
Content is Critical
Content equals sales. It builds relationships and provides a benefit for your target audience. In fact, content searches for your target audience and guides them to your business. You may have plenty of ideas of what your business foundation should be built on, but without content, you cannot be successful. Let me revise that statement: Without brilliant content, you cannot be successful. Think about all the places you write something: Website Blogs Social Media Newsletters Paper Marketing Business Card Press Release If your … [Read more...]
11 Branding Tips
One: Logo Every great brand has a terrific looking logo that your target audience will remember and want to know more about. Two: Learn From the Best There are big players in your industry which you can study their tactics and branding campaigns. However, large corporations cannot provide the mid-size business service that you can. So in a lot ways, they cannot compete with you. Three: Narrow Your Target Audience Start by thinking of one person that would be perfect for your service/product. Describe that person in detail. Create your … [Read more...]
Future of Instagram
What is the future of Instagram now that Facebook has bought it. Will Instagram change or change Facebook? Everyone is hoping that the app stays the same and hope this will only increase Facebook picture taking and integrate Instagram into the Facebook application. It has been only 17 months and Instagram has gone up to a value of 1 million dollars; doubling overnight when it value was 500,000 when Facebook came into the picture to acquire them. I believe this couple benefit both companies and be a great thing for the future of sharing photos. … [Read more...]
Benefits of Facebook’s Timeline for Businesses
For our business to maintain relevancy, we need to constantly evolve in order to keep the interest of our users. This applies to our brand, website, and yes . . . even social media, specifically Facebook. One of Facebook's newest ways of evolution has been the introduction of their timeline. We've heard a lot of chatter on this issue. Some love the timeline, some don't. We've compiled a few reasons why you and your business should embrace it. One of the many great features of the timeline is that it offers more real estate to showcase your brand, … [Read more...]
Part 2: Evaluate Your Web Presence
Hopefully by now you have evaluated your companies goals and missions and have updated them all to reflect the current you and where you want your business to go. Now its time to start looking at the pieces of the puzzle that make your brand. The first piece we are going to take a look at is your web presence. Hopefully, you have a website and if you don't it is definitely time to consider adding one to your arsenal. This will take a little bit of time and … [Read more...]
Do you love Lady Gaga?
Do you love Lady Gaga? Here at Brand Eleven Eleven we do, and not just for her music. Love her or hate her, she’s definitely making a huge marketing splash. Lady Gaga isn’t just another pop star; she’s a brand. From strategic magazine covers, partnerships with Starbucks and Farmville to major television appearances; Gaga is a marketing monster. After the first week that her new album “Born This Way” dropped, Gaga has already sold 1.1 million copies. She has almost 11,000,000 followers on Twitter and almost 40,000,000 fans on Facebook. That is truly … [Read more...]
Keeping Your Brand Current
Like many others, the first thing that I do upon looking for a specific type of business, is head straight to Google. Odds are, if the company’s site has not been updated since the 1994, does not link to social media, or there is a lack of website all together, I will immediately keep searching for something else. To me, that really says a lot about the business and those who run it. I will always go with the company who has the better looking and user friendly website no matter what. You simply cannot succeed or advance if you are out of the loop. … [Read more...]