As the newest Intern I was invited by the ladies of Brand Eleven Eleven to attend a my first SEO seminar; "Increasing your SEO using YouTube", sponsored by Florida Public Relations Association (FPRA) and held at the Meadows Country Club. The speaker was Maggie Lacher, the Regional Marketing Director for Florida Radiation Oncology Group and she was fabulous! I learned a great deal about SEO (Search Engine Optimization) in general, but also how to use YouTube as a marketing tool and maxing out it's potential. Who knew that search engines really crawl the … [Read more...]
YouTube SEO
Did you know that YouTube was started by early employees of PayPal? Did you also know that YouTube was one of the fastest growing sites on the web during the summer of 2006 and then purchased by Google for $1.65 million dollars? If you didn't, than I bet you also may not have known that YouTube is an extremely powerful search engine with the ability to embed SEO. Much like your own website, your YouTube page and videos have the ability to be searched by Google. Everyday, web spiders crawl every single line of code on your YouTube page. Believe it or … [Read more...]