It’s November 11th, which is a perfect time to show our appreciation for the many clients we have the privilege to serve. During the following months, we will feature a new client and discuss all the ways we have grown together and established their brand. This is also a terrific opportunity to remind everyone of the 11 ways we approach branding and marketing. Create The Brand Eleven Eleven team works hard to create documents and marketing materials for your business to establish your image by researching your industry and fully understanding … [Read more...]
Keeping Your Brand Current
Like many others, the first thing that I do upon looking for a specific type of business, is head straight to Google. Odds are, if the company’s site has not been updated since the 1994, does not link to social media, or there is a lack of website all together, I will immediately keep searching for something else. To me, that really says a lot about the business and those who run it. I will always go with the company who has the better looking and user friendly website no matter what. You simply cannot succeed or advance if you are out of the loop. … [Read more...]
Convey Your Brand
A Brand is more than just your logo, its about everything you do as a company from the way you answer the phone to your brochure to your internet presence. We start each new project by educating ourselves on your industry and your competitors. We also work with you to determine what your business goals are and how your identity and marketing materials can work together to help you achieve those goals. At Brand Eleven Eleven we believe your company deserves the same attention no matter what size your business or budget. … [Read more...]
Building a Foundation
Every great brand starts with great design. The design includes what fonts, images and colors will convey your message best to your customers. Sometimes designs can be fun and energetic while other times the elements work together to create a serious more professional feel. The key is creating a design experience that represents your companies messaging. … [Read more...]
Invest in a Web Prescence
Whether you need a heavy duty ecommerce site or a five page informational site we work hard to provide you with a site that meets your business needs. But it's not enough to have a website, you have to drive traffic to that website. Brand Eleven Eleven uses existing social media tools, content management, search engine optimization and analytics software to maximize your internet presence. … [Read more...]
Capture the Right Image
A picture was once worth a thousand words. Now its worth millions with the internet and social media. Before starting any photo campaign we assess how the images will be used and what message you are trying to convey. This ensures we capture just the right look and feel to help you connect with your customers. The right photography can make you a visual leader in your market space providing you with an edge over your competition. … [Read more...]
Create a Brand Experience
Events are a great way for a company to connect with its existing clients and target new ones. It is also a great way to connect with other businesses, creating mutually beneficial partnerships. Combining resources . . . connecting like minded individuals . . . creating new experiences! … [Read more...]
Redefining Your Brand
Sometimes you look around at your brand and have to redefine what it is your brand says about your company. And in some cases, you have to start with a blank canvas. That is exactly what we have done at Brand Eleven Eleven, previously Savvy Cats Branding. I originally started Savvy Cats Design with Emily Scott. As time progressed and our design business grew, I was drawn more and more to the branding and internet marketing side of the business. Emily Scott still operates Savvy Cats Design and works with us on various projects but it was time for me to … [Read more...]
Know More
One of our main missions at Brand Eleven Eleven is to promote continuing education. We promote this within our company by attending conferences and web training seminars. We promote this with local art students through internships. We also promote this with our clients through various types of training. These include such areas as Social Media, Blogging, Digital Imaging, Photo Editing and Content Management Systems. … [Read more...]