At Brand Eleven Eleven, we proudly generate marketing and branding campaigns by using the Create, Convey, and Connect philosophy. Our new staff member, Kathy Herbst, is a key component in helping clients achieve those goals. Kathy arrives with a powerhouse background that will greatly improve Brand Eleven Eleven. She has recently signed as an independent business owner at ACN and her past experience includes being an Account Executive with SCENE Magazine, which has proudly served as Sarasota-Bradenton’s leading community magazine with more than … [Read more...]
New Children’s Website, Koala Koala!
We have released a new website, Koala Koala, based on a children’s book written by David G. Earl. Koala Koala must often inform people that he is not a bear, but rather a Koala! He lives with his parents in Sydneyville when he meets his teacher, Professor Quartz. Then as Koala Koala continues to prove he not a bear, he meets his best friend, Wumbatt. Together they spend all of their time riding bikes and learning in school from Professor Quartz. Koala Koala is one of the many websites that have been released by Brand Eleven Eleven including websites … [Read more...]
11 Branding Tips
One: Logo Every great brand has a terrific looking logo that your target audience will remember and want to know more about. Two: Learn From the Best There are big players in your industry which you can study their tactics and branding campaigns. However, large corporations cannot provide the mid-size business service that you can. So in a lot ways, they cannot compete with you. Three: Narrow Your Target Audience Start by thinking of one person that would be perfect for your service/product. Describe that person in detail. Create your … [Read more...]
Welcome Lisa to BEE!
Lisa Youngerman has been hired as a Marketing Assistant with Brand Eleven. She will focus specifically on providing advertising and marketing support to existing clients as well as focus on expanding the company’s reach. Lisa is a graduate of Liberty University where she received her bachelor’s degree in Advertising and Public Relations. During that time Lisa interned with the Athletics Marketing Department and assisted in operations and promotions of a variety of collegiate athletics. She also managed a preferred membership program and … [Read more...]
Part 2: Evaluate Your Web Presence
Hopefully by now you have evaluated your companies goals and missions and have updated them all to reflect the current you and where you want your business to go. Now its time to start looking at the pieces of the puzzle that make your brand. The first piece we are going to take a look at is your web presence. Hopefully, you have a website and if you don't it is definitely time to consider adding one to your arsenal. This will take a little bit of time and … [Read more...]
Summer is Time to Focus on Your Brand
For many of us here in Florida summer is a great time to re-focus on your brand. Often times during season we get so busy it becomes hard to keep up with our own marketing efforts. While we all continue to remain steady with work during the summer we also have some breathing room to see what worked well for us and what didn't during the past season. We will be featuring a different mini project that you can do each week this summer to get you back on top of your brand. To get ready for this series of blogs I recommend you make a list of all your … [Read more...]
Keeping Your Brand Current
Like many others, the first thing that I do upon looking for a specific type of business, is head straight to Google. Odds are, if the company’s site has not been updated since the 1994, does not link to social media, or there is a lack of website all together, I will immediately keep searching for something else. To me, that really says a lot about the business and those who run it. I will always go with the company who has the better looking and user friendly website no matter what. You simply cannot succeed or advance if you are out of the loop. … [Read more...]
Appear as You Want to Be Not as You Are
This is one of our favorite sayings when working with clients. We always setup a project by trying to understand a clients' goals for themselves and their business. These goals help us define your brand. If your goal is to be a regional CPA firm, then you need to start by looking like you are a regional CPA firm, even if you only have a couple of employees. Believe it or not, your look can drive you to your goals. Now we are not telling you to misrepresent your abilities or services. We are simply saying you need to look the part. A professional … [Read more...]
Create a Brand Experience
Events are a great way for a company to connect with its existing clients and target new ones. It is also a great way to connect with other businesses, creating mutually beneficial partnerships. Combining resources . . . connecting like minded individuals . . . creating new experiences! … [Read more...]
Redefining Your Brand
Sometimes you look around at your brand and have to redefine what it is your brand says about your company. And in some cases, you have to start with a blank canvas. That is exactly what we have done at Brand Eleven Eleven, previously Savvy Cats Branding. I originally started Savvy Cats Design with Emily Scott. As time progressed and our design business grew, I was drawn more and more to the branding and internet marketing side of the business. Emily Scott still operates Savvy Cats Design and works with us on various projects but it was time for me to … [Read more...]