For many of us here in Florida summer is a great time to re-focus on your brand. Often times during season we get so busy it becomes hard to keep up with our own marketing efforts. While we all continue to remain steady with work during the summer we also have some breathing room to see what worked well for us and what didn’t during the past season. We will be featuring a different mini project that you can do each week this summer to get you back on top of your brand.
To get ready for this series of blogs I recommend you make a list of all your current marketing and public relations efforts that you are currently using. This should include items such as your facebook page, brochure, website, google analytics and even your business cards should be on this list. Why are we making a list you ask? It’s so we can evaluate each piece and make sure it is maximizing your return on investment.
This is what we have in store for you over the next couple of weeks:
- Evaluate Your Mission, Vision and Business Goals
- Evaluate Your Web Presence
- Evaluate Your Print Materials
- Make a List of Action Items for the Summer
- Update Your Social Media Profiles
- Update Your SEO
- Update Your Print Materials
- Make a Social Media Plan
- Make a Web Content Plan
- Write as Much as You Can NOW
So get to it! Make a list of all that you put in to your business and while your at it be sure to include your Mission, Vision and Business Goals as those are the first things we will evaluate on our summer journey back to a focused brand. We will be taking this journey along with you and using our own advice to refocus our brand. I have started a folder where I am gathering all my materials and documents.