We are proud of the small businesses in America and strive to support small businesses in our area. During this special week, the U.S. Small Business Administration takes time to highlight the impact of entrepreneurs, small business owners, and other members of small organizations throughout the fifty states. These men and women are working to create jobs, increase innovation, and strengthen America’s competitiveness. To put things into perspective, look at these facts: There are 8,000 firms with over 1,000 employees and 8.1 million small … [Read more...]
Content is Critical
Content equals sales. It builds relationships and provides a benefit for your target audience. In fact, content searches for your target audience and guides them to your business. You may have plenty of ideas of what your business foundation should be built on, but without content, you cannot be successful. Let me revise that statement: Without brilliant content, you cannot be successful. Think about all the places you write something: Website Blogs Social Media Newsletters Paper Marketing Business Card Press Release If your … [Read more...]
11 Branding Tips
One: Logo Every great brand has a terrific looking logo that your target audience will remember and want to know more about. Two: Learn From the Best There are big players in your industry which you can study their tactics and branding campaigns. However, large corporations cannot provide the mid-size business service that you can. So in a lot ways, they cannot compete with you. Three: Narrow Your Target Audience Start by thinking of one person that would be perfect for your service/product. Describe that person in detail. Create your … [Read more...]