For our business to maintain relevancy, we need to constantly evolve in order to keep the interest of our users. This applies to our brand, website, and yes . . . even social media, specifically Facebook. One of Facebook's newest ways of evolution has been the introduction of their timeline. We've heard a lot of chatter on this issue. Some love the timeline, some don't. We've compiled a few reasons why you and your business should embrace it. One of the many great features of the timeline is that it offers more real estate to showcase your brand, … [Read more...]
Part 2: Evaluate Your Web Presence
Hopefully by now you have evaluated your companies goals and missions and have updated them all to reflect the current you and where you want your business to go. Now its time to start looking at the pieces of the puzzle that make your brand. The first piece we are going to take a look at is your web presence. Hopefully, you have a website and if you don't it is definitely time to consider adding one to your arsenal. This will take a little bit of time and … [Read more...]