One: Logo Every great brand has a terrific looking logo that your target audience will remember and want to know more about. Two: Learn From the Best There are big players in your industry which you can study their tactics and branding campaigns. However, large corporations cannot provide the mid-size business service that you can. So in a lot ways, they cannot compete with you. Three: Narrow Your Target Audience Start by thinking of one person that would be perfect for your service/product. Describe that person in detail. Create your … [Read more...]
The Newbie in Town
Hey there readers! My name is Katelyn Drenchen and I am the newest intern at Brand Eleven Eleven. So first I will tell you a little bit about me. I will be a junior at Southeastern University and I am studying Journalism and Public Relations (PR). My big dream is to have my own wedding planning company and help brides on their big day, but the funny thing is that I have never actually been in a wedding and have only attended two weddings that I can remember, but I know that's my dream! Since I am going into my junior year in college I figured I should … [Read more...]
Small Business New Year’s Resolutions
We all know how difficult it is to keep a New Year's resolution, your business is probably no exception. Gyms are packed with people looking for a healthy start and to drop the holiday pounds, but how many of those people will be on the treadmill six months from now. Odds are half, maybe less. The same probably goes for your business resolutions. Business owners may start out with high expectations and business goals. The trick is not to allow the everyday work load and busyness of the week, deflect you from what you and your company is trying to … [Read more...]
Internship is Over . . .
Today has finally come where I finish my internship. I have completed the required 150 hours and this will be the last day working at brand 1111 for now. I have learned a lot and experienced even more here. I’m getting ready to finish my last semester of school and in January I will be looking for a full time position at entry level in the field of graphic design. I have gained a lot here at brand 1111 from logo design, brochure, and web design. Everything has to please the client even if you don’t like what they want. The schedule and … [Read more...]
Understanding a Business
I thought I had a good understand of what needs to happen in a business. Such as getting clients, doing projects, getting paid and paying your bills. That seems like a good idea of a business. On the contrary that is just seeing the main things about a business but not the hard choices of a business. Where as, the unsaid things that actuality do run the business and keep it going. Such as planning and working on strategies to further promote the business; keep it moving forward and growing. In a business there are many things that constantly need … [Read more...]
Collaboration: EDC 2010 Annual Report
As mentioned in our previous post we have been collaborating a lot lately. Our second project of note was for the Sarasota County Economic Development Corporation. Traditionally the EDC has put out a paper version of the annual report. This year Lime Communications brought them the idea of creating an online report. And they went for it. Lime Communications developed the content for the report and brought us in to design and develop the actual website. This project was a lot of fun and just launched officially. The report has been designed to be a … [Read more...]
Building a Foundation
Every great brand starts with great design. The design includes what fonts, images and colors will convey your message best to your customers. Sometimes designs can be fun and energetic while other times the elements work together to create a serious more professional feel. The key is creating a design experience that represents your companies messaging. … [Read more...]
Create a Brand Experience
Events are a great way for a company to connect with its existing clients and target new ones. It is also a great way to connect with other businesses, creating mutually beneficial partnerships. Combining resources . . . connecting like minded individuals . . . creating new experiences! … [Read more...]