The world of social media is constantly changing. In the blink of an eye, there is another way to connect and share with others. Social media has evolved from simple status updates on Facebook, to micro blogging through Twitter, and now we are sharing visual images through Instagram. Until a few months ago, we shared videos through Youtube and Facebook. Now sharing has become quicker with the introduction of Vine. Vine was introduced in January. Vine creates six second videos that will automatically loop after it is done. These short videos capture … [Read more...]
Keeping Your Brand Fresh and Appealing
I recently attended a event by American Advertising Federation Suncoast. Marty Kohr was the speaker and he shared with us how to keep your brand fresh and appealing to your audience. Keeping your brand current with today's views will help you succeed or fail in business. Marty reviewed some of the big brands that have pushed the envelope. To name a few, Geico started the creative insurance campaigns, beer industry are always a standard, and after Old Spice was not doing so well they came back with a strong campaign. In the beer industry Marty Kohr … [Read more...]
New Children’s Website, Koala Koala!
We have released a new website, Koala Koala, based on a children’s book written by David G. Earl. Koala Koala must often inform people that he is not a bear, but rather a Koala! He lives with his parents in Sydneyville when he meets his teacher, Professor Quartz. Then as Koala Koala continues to prove he not a bear, he meets his best friend, Wumbatt. Together they spend all of their time riding bikes and learning in school from Professor Quartz. Koala Koala is one of the many websites that have been released by Brand Eleven Eleven including websites … [Read more...]
What is RWD?
So you're wondering what RWD is? We each have our own guess the first time we see those letters. When I first saw them I thought it stood for Rear Wheel Drive. RWD > Responsive Web Design. Web design has always been moving forward since the internet started, which their wasn't much design aspect to it in the beginning. As technology progressed we started to design for desktop computers. Several years ago as mobile phones came onto the market with internet browsing it created a web designer problem. Desktop design was not displaying properly on … [Read more...]
Reaching Your Target Audience
Reaching Target Audience Online Now more than ever your target audience is conducting service/product searches on the web to gain information. In fact, 85% of consumers are searching for local businesses online. However, 25% of businesses do not show up in search results. Adults spend at least an hour a day on the Internet. What are they doing? 22%: Social Networking 21%: Searching 20%: Reading Content 19%: Emailing 13%: Viewing Entertainment 5%: Shopping Think how important it is for your business to show up on Google during a … [Read more...]
National Small Business Week!
We are proud of the small businesses in America and strive to support small businesses in our area. During this special week, the U.S. Small Business Administration takes time to highlight the impact of entrepreneurs, small business owners, and other members of small organizations throughout the fifty states. These men and women are working to create jobs, increase innovation, and strengthen America’s competitiveness. To put things into perspective, look at these facts: There are 8,000 firms with over 1,000 employees and 8.1 million small … [Read more...]
My first Couple Days at Brand Eleven Eleven
Going into my first internship, like everyone, I was a little nervous. I’d never worked in a professional graphic design place before and I really didn't know what to expect. Would I be doing all the little grunt work that none of the other designers want to do or would I actually get my hands dirty and be involved in important projects? I’m happy to say it was the latter of the two. Everyone around here is friendly and helpful, especially when I have a question on what I am supposed to do (which is quite often). Right know I’m mainly doing website … [Read more...]
Content is Critical
Content equals sales. It builds relationships and provides a benefit for your target audience. In fact, content searches for your target audience and guides them to your business. You may have plenty of ideas of what your business foundation should be built on, but without content, you cannot be successful. Let me revise that statement: Without brilliant content, you cannot be successful. Think about all the places you write something: Website Blogs Social Media Newsletters Paper Marketing Business Card Press Release If your … [Read more...]
11 Branding Tips
One: Logo Every great brand has a terrific looking logo that your target audience will remember and want to know more about. Two: Learn From the Best There are big players in your industry which you can study their tactics and branding campaigns. However, large corporations cannot provide the mid-size business service that you can. So in a lot ways, they cannot compete with you. Three: Narrow Your Target Audience Start by thinking of one person that would be perfect for your service/product. Describe that person in detail. Create your … [Read more...]
What are the Benefits of Learning Code?
In this technology world that we live in everything revolves around code. Computers Email Power Bill Banking Information Phones GPS Tablets TV/Home Entertainment Systems Public Transportation Government Systems Military Operations Those are just to name a few... We have new systems being developed everyday for a better life tomorrow. Those systems also need updating and fixing. If you think back 10 years ago to 2003, did you have a online bill for you utilities, TV, and internet. As we develop and have more and more every … [Read more...]