We are proud of the small businesses in America and strive to support small businesses in our area. During this special week, the U.S. Small Business Administration takes time to highlight the impact of entrepreneurs, small business owners, and other members of small organizations throughout the fifty states. These men and women are working to create jobs, increase innovation, and strengthen America’s competitiveness. To put things into perspective, look at these facts: There are 8,000 firms with over 1,000 employees and 8.1 million small … [Read more...]
Content is Critical
Content equals sales. It builds relationships and provides a benefit for your target audience. In fact, content searches for your target audience and guides them to your business. You may have plenty of ideas of what your business foundation should be built on, but without content, you cannot be successful. Let me revise that statement: Without brilliant content, you cannot be successful. Think about all the places you write something: Website Blogs Social Media Newsletters Paper Marketing Business Card Press Release If your … [Read more...]
11 Branding Tips
One: Logo Every great brand has a terrific looking logo that your target audience will remember and want to know more about. Two: Learn From the Best There are big players in your industry which you can study their tactics and branding campaigns. However, large corporations cannot provide the mid-size business service that you can. So in a lot ways, they cannot compete with you. Three: Narrow Your Target Audience Start by thinking of one person that would be perfect for your service/product. Describe that person in detail. Create your … [Read more...]
Welcome Lisa to BEE!
Lisa Youngerman has been hired as a Marketing Assistant with Brand Eleven. She will focus specifically on providing advertising and marketing support to existing clients as well as focus on expanding the company’s reach. Lisa is a graduate of Liberty University where she received her bachelor’s degree in Advertising and Public Relations. During that time Lisa interned with the Athletics Marketing Department and assisted in operations and promotions of a variety of collegiate athletics. She also managed a preferred membership program and … [Read more...]
Chris Lane’s 2012 Fish Camp
We recently had the opportunity to travel to Guntersville Alabama to attend the Reeling in Future Pro's Fish Camp. For those of you who don't know who our client Chris Lane is, he is the winner of the 2012 BASSmaster Classic. Chris and his family invited Melissa and myself to come and help organize and photograph the event. Every year, Chris puts on his annual Fish Camp for kids. It's a full day of fishing with pro anglers along with contests, hands on stations, and tons of goodies. This year, lunch was provided by the world renowned Creole chef Tony … [Read more...]
Future of Instagram
What is the future of Instagram now that Facebook has bought it. Will Instagram change or change Facebook? Everyone is hoping that the app stays the same and hope this will only increase Facebook picture taking and integrate Instagram into the Facebook application. It has been only 17 months and Instagram has gone up to a value of 1 million dollars; doubling overnight when it value was 500,000 when Facebook came into the picture to acquire them. I believe this couple benefit both companies and be a great thing for the future of sharing photos. … [Read more...]
Benefits of Facebook’s Timeline for Businesses
For our business to maintain relevancy, we need to constantly evolve in order to keep the interest of our users. This applies to our brand, website, and yes . . . even social media, specifically Facebook. One of Facebook's newest ways of evolution has been the introduction of their timeline. We've heard a lot of chatter on this issue. Some love the timeline, some don't. We've compiled a few reasons why you and your business should embrace it. One of the many great features of the timeline is that it offers more real estate to showcase your brand, … [Read more...]
Redefining Your Brand
Sometimes you look around at your brand and have to redefine what it is your brand says about your company. And in some cases, you have to start with a blank canvas. That is exactly what we have done at Brand Eleven Eleven, previously Savvy Cats Branding. I originally started Savvy Cats Design with Emily Scott. As time progressed and our design business grew, I was drawn more and more to the branding and internet marketing side of the business. Emily Scott still operates Savvy Cats Design and works with us on various projects but it was time for me to … [Read more...]