I had the pleasure of attending Photoshop World recently and what a great experience that was. As a graphic designer, I cannot express enough how important it is to attend conferences in your field of work. It’s an opportunity to be among other professionals including people you may be familiar with, which is a chance to learn how they succeeded. This is also a time to expand your knowledge and learn new techniques while working more efficiently. Out of the various workshops I attended, "Down and Dirty Tricks" (from Photoshop User magazine) and Bert … [Read more...]
Why You Should Be Posting and Blogging
74% of Target Audiences Search Online Before Making a Purchase How can doing four Facebook posts, five Tweets, and a blog help your business? Take a look at these statistics: 74% of target audience will search online before making purchase to committing to service 81% of customers trust blogs for advice 61% of customers made purchase based on blog recommendation 77% of Internet users read blogs 23% of total Internet usage is devoted to social media and bogs 57% of businesses acquire at least one customer per blog If that does not … [Read more...]
New Youtube One Channel Format
Just around the beginning of March YouTube launched a new design for the appearance of YouTube channels. This is a big update from the old look and a much needed cosmetic change for the channel. This change brings in a lot of customization for the channel page. The first big change is Youtube allows you to set up a video trailer to target the audience that is not subscribed to your channel and tell a little about yourself. This enables a chance to make a first impression count to capture your audience and have them subscribe to your channel to see all … [Read more...]
BEE Part of the Lucky Duck Race for PACE
Brand Eleven Eleven has put together a team for this year’s Lucky Duck Race for PACE. We are adopting ducks and encouraging our friends and family to adopt a duck too. Each duck is just $5 with all the proceeds going to PACE. You can also adopt a Quack Pack of 5 ducks for $20 or a whole flock of 30 ducks for $100. Each duck will be tagged with a number, if your duck wins, you could win a new car! Why should you adopt a duck? Our team at Brand Eleven Eleven believes and supports the mission of PACE and we are honored to be participating in this … [Read more...]
A Designer’s Inspiration
I am often asked where I get my inspiration for my design work. Quite honestly, I can say that there is not one single place that it comes from. Rather, it comes from all around me. On a daily basis, regardless of what I am doing or where I am at, I am always looking at advertisements, logos, etc; and analyzing those that I think are good, bad, and once in a while - awesome. I do this to keep myself "on my toes" and my artistic eye sharpened at all times. I think of graphic design as a form of art and in order to continue improving your skills, you must … [Read more...]
11 Items Needed in Every Website
There are several things that are necessary in every website to make it successful. You should strive to have these items on your website to make it successful. The 11 items needed in every website: Graphic Animation - This can be displayed different ways through a slider on the home page to showcase the brand, to as little as a rollover to show a button. Graphic Element - Having a graphic elements through the website will help break up the text. Portfolio - The portfolio is one of the most important items of the website. This will display … [Read more...]
11 Ways Blogging Helps Your Business
Blogging started in 1997 and really boomed in 1999. It became a terrific way for businesses to share information with customers and their target audience. However, businesses have shifted away from the core value of how a blog is supposed to help the business grow. Remember that a blog is a tool to share your information and show your expertise. It is not a personal diary of your day, or a place to share your favorite YouTube videos, or a place to rant about politics. Decide if you are going to use your content as a personal outlet, or to increase … [Read more...]
What Do Colors Mean?
Web Site Color Theory Advice Choosing a color theory for your website is crucial. In fact, there are hidden meanings to every color you choose. Here are some examples: RED - By choosing the color red, you are projecting high energy, power, determination, passion, and intensity. Red has a very high visibility and will increase the respiration rate, along with stimulate your web visitors. Use red for “Buy Now” or “Click Here” buttons. It is terrific for advertising or web banners, but careful not to overdo. If you sell energy drinks, vehicle related … [Read more...]
The journey continues . . .
Greetings! It's been about a month since I have had the wonderful privilege of interning at Brand1111 and it is going great. I have had a lot of fun working on several projects and honing my overall design skills and time efficiency skills. I love to design, so my work hardly ever feels like "work" if you catch my drift. And my office comrades certainly add an element of fun and laughter to the office environment. As I continue to expand of everything that is design related, I know that one of my top goals is to become a "photoshop guru" as some … [Read more...]
Go Red for February!
February is American Heart Month, and a time to raise awareness to the leading cause of death to men and women in the US. Many companies are using this time to show their support of Heart Month and take a stand against heart disease. HSN has announced that HSN cares will be joining Diet Coke for a month of promotions to help The Heart Truth campaign. American Heart Month is also known as Red Dress Month, noting that heart disease is the #1 killer of women in the US. HSN has curated a boutique called the ‘Red Store,’ which includes products from brands … [Read more...]